positiveSYS.SOURCE: TechCrunch• 2026-09-10T18:10:36Z

Amazon Enhances Prime Video Integration with Advanced Shopping Features

#amazon #commerce #e-commerce #prime video

Amazon introduces enhanced shopping features for Prime Video, including 'Shop the Scene' via Amazon Lens and expanded 'Shop the Show' integration, enabling seamless product discovery during video content. These updates build on existing X-Ray technology to provide real-time commerce opportunities tied to specific titles and scenes.

Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.

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