importantSYS.SOURCE: Marketing Dive• 2026-09-10T14:13:09Z

Amazon Integrates Ad Services into ChatGPT via DSP Partnership

#amazon #chatgpt #adtech #ai #dsp

Amazon is piloting ad services within ChatGPT through a partnership with OpenAI, allowing advertisers to use Amazon DSP for managed campaign execution. The integration will display sponsored content beneath ChatGPT responses with clear labeling, initially limited to the U.S. market.

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