importantSYS.SOURCE: TechCrunch• 2026-09-17T16:09:58Z

Apple Adjusts EU App Tracking Consent Requirements Following Antitrust Agreements

#apple #eu #policy #privacy #antitrust

Apple has adjusted its App Tracking Transparency (ATT) requirements for EU apps following antitrust agreements, allowing less intrusive consent screens. The changes include modified formatting, language, and additional information links to reduce user alarm during tracking consent prompts.

Apple is changing its App Tracking Transparency prompts in parts of Europe after competition regulators said the system favored Apple over third-party apps, giving developers more flexibility over how they ask users for tracking consent.

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