Apple Exploring Development of Screen-Less Fitness Tracker to Compete with Whoop

Apple is reportedly investigating the development of a screen-less fitness tracker, similar to Whoop's design, which could enter the market as early as 2028. This move aims to challenge Whoop's $10 billion valuation and expand Apple's wearable offerings beyond the Apple Watch.

Apple may be developing a new fitness tracker as part of its new generation of hardware devices.

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