importantSYS.SOURCE: TechCrunch• 2026-09-21T23:44:28Z

Apple Retail Pioneer Skeptical of AI's Role in Future Shopping Experiences

#ai #retail #commerce #startups

Apple's former retail chief, Ron Johnson, expresses skepticism about AI's role in transforming shopping, arguing physical stores will remain vital. He believes AI will enhance pre-shopping research but not replace human interaction in high-value purchases.

Apple Store architect Ron Johnson says Apple's secret sauce has always been its people.

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