importantSYS.SOURCE: TechCrunch• 2026-10-28T22:47:50Z

Apple Unveils Touchscreen MacBook Pro with Premium Pricing

#hardware #ai #pricing #laptops #apple

Apple has launched its first touchscreen MacBook Pro, featuring premium pricing starting at $2,899 and reaching up to $14,549 for fully configured models with M5 Max chips, 16TB storage, and 128GB RAM. The device marks a strategic shift from the abandoned Touch Bar to a touchscreen interface, driven by AI hardware demands and memory shortages.

Prepare to cough up around $14,549 if you want the new touchscreen MacBook Pro to have every upgrade.

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