negativeSYS.SOURCE: TechCrunch• 2026-08-11T17:46:14Z

Bluesky's User Base Declines as Protocol Expansion Shifts Strategic Focus

#social media #ai #protocol #user retention

Bluesky's mobile app active users declined 27.2% year-over-year in June 2026, while the company shifts focus to expanding its AT Proto protocol beyond the app. The protocol now powers multiple social apps and services, though user retention remains a challenge with a 29% stickiness rate.

Over a year following its post-election surge, Bluesky’s mobile app is seeing a continued decline in active users, though its remaining community is still relatively engaged.

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