David Beckham's IM8 Secures $1B from General Catalyst's CVF Fund with Non-Traditional Loan Structure

David Beckham's health drink startup IM8 secured $1 billion from General Catalyst's Customer Value Fund (CVF), which uses a revenue-sharing model instead of traditional equity investment. The non-dilutive financing structure allows IM8 to access capital for customer acquisition while maintaining full ownership control.

General Catalyst’s Customer Value Fund doesn't make equity investments. It's providing $1 billion for IM8, known for its longevity vitamin drink.

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