importantSYS.SOURCE: TechCrunch• 2026-09-23T18:06:27Z

Disney+ and Hulu Increase Subscription Prices Amid Industry-Wide Streaming Cost Rises

#streaming services #subscription pricing #media industry

Disney+ and Hulu raised subscription prices for ad-free and ad-supported plans, continuing a broader industry trend of streaming service cost increases. The price hikes coincide with growing streaming revenue and explorations of new business models like a potential free tier.

At the same time, Disney appears to be exploring new ways to expand its streaming business beyond simply raising subscription prices.

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