importantSYS.SOURCE: TechCrunch• 2026-07-10T16:29:05Z

Disney+ Explores Free Streaming Tier to Compete with Ad-Supported Services

#disney+#streaming services #free tier #competition #ad-supported

Disney+ is exploring the introduction of a free streaming tier to compete with ad-supported platforms like YouTube and Tubi, as reported by Business Insider. The move aims to address growing consumer demand for free content, which accounted for 18.7% of U.S. TV watch time in April 2026 according to Nielsen.

The launch of free content would allow Disney+ to better compete with free services like YouTube and Tubi, which are capturing a growing share of consumers’ viewing time.

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