importantSYS.SOURCE: TechCrunch• 2026-08-06T13:01:25Z

Ford Unveils Electric Truck Fathom with Starting Price of $28,350

#electric trucks #evs #automotive innovation

Ford's Fathom electric truck starts at $28,350, utilizing a new Universal EV Platform to compete in the EV market with features like bidirectional power and advanced driver assistance. The vehicle represents Ford's strategic bet to challenge Tesla and Chinese EVs while targeting a price point below $30,000.

Due in "fall 2027," Ford said Thursday that it won't reveal what Fathom looks like until early next year.

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