importantSYS.SOURCE: TechCrunch• 2026-07-09T18:40:51Z

Google Introduces AI Ad Disclosure Feature for Enhanced Transparency

#ai #advertising #transparency #google #digital ethics

Google is introducing an AI ad disclosure feature in its 'My Ad Center' panel, allowing users to identify ads created or edited with AI tools across Google Search, YouTube, and Google Discover. Advertisers using Google's generative AI tools will have disclosures automatically enabled, while others must manually indicate AI involvement, with additional local legal requirements in some markets.

A new feature will indicate when advertisers have used generative AI tools to create or edit their ads, Google says.

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