Google Introduces Preferred Sources Feature to Help Publishers Counter AI-Driven Traffic Declines

Google introduces a 'Preferred Sources' feature allowing publishers to embed a button for readers to mark their sites as trusted, increasing visibility in Google Search, Discover, and News. The update also enables personalized feed customization through natural language commands in Google's apps.

Google is giving publishers a new button that lets readers make them a preferred source across Search, Discover, and Google News, potentially boosting their traffic as AI search sends fewer clicks to the web.

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