importantSYS.SOURCE: TechCrunch• 2026-07-28T17:57:57Z

HBO Max Introduces Vertical Video 'Shorts' Feed for Enhanced Content Discovery

#vertical video #ai #streaming

HBO Max introduces a vertical video 'Shorts' feed featuring personalized trailers and clips powered by AI-driven metadata analysis. The platform also launches an experimental AI-powered conversational search to enhance content discovery within its streaming library.

HBO Max, like other streaming platforms, is rethinking content discovery as large libraries are making it hard for viewers to find something to watch and as audiences become accustomed to short-form content on platforms like TikTok and Instagram Reels.

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