importantSYS.SOURCE: TechCrunch• 2026-07-07T17:24:35Z

Netflix Expands Publisher Deals to Introduce Short-Form Video Content

#netflix #short-form video #publisher deals #content strategy

Netflix is partnering with major media publishers like Variety, Billboard, and BuzzFeed to bring short-form video content to its platform. This strategy aims to test audience appetite for web-native content and deepen fan engagement beyond traditional long-form shows.

Netflix is bringing 2- to 20-minute videos to its platform through new partnerships with digital publishers, including Rolling Stone and Variety.

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