importantSYS.SOURCE: TechCrunch• 2026-07-10T14:53:08Z

Netflix Explores Always-On Live TV Channels to Boost Engagement

#Netflix#live TV#streaming services#ad revenue#media strategy

Netflix is exploring always-on live TV channels to enhance viewer engagement and compete with ad-supported services like Pluto TV and Tubi. This move could strengthen Netflix's ad revenue and align with broader strategies to counter declining viewership.

Amid signs of slowing engagement, Netflix is reportedly considering launching "always-on" live channels, giving subscribers something to tune into 24/7.

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