positiveSYS.SOURCE: TechCrunch• 2026-10-20T12:00:00Z
Oura Introduces Cardio Effort and VO₂ Max Metrics for Enhanced Workout Tracking
Oura introduces Cardio Effort and VO₂ max metrics to provide deeper insights into cardiovascular workload and long-term fitness progression. These features enhance workout tracking by analyzing intensity-duration balance and estimating oxygen efficiency without lab equipment.
While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors as the smart ring market gets more crowded.
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