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importantSYS.SOURCE: TechCrunch2026-07-27T20:40:00Z

Peacock Expands Distribution via YouTube Partnership Amid Industry Acquisition Trends

Peacock partners with YouTube to integrate its Premium content into YouTube Premium, expanding distribution without relying on acquisitions. The multi-year deal enhances YouTube's streaming hub strategy while boosting Peacock's reach to millions of subscribers.

The deal means content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform.

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