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importantSYS.SOURCE: TechCrunch2026-08-18T13:45:40Z

Perplexity's Free AI Subscription Drive Boosts User Base in India

Perplexity's partnership with Airtel in India provided free AI subscriptions, driving 56 million app downloads and 22 million monthly active users. Despite post-promotion download declines, in-app revenue increased by 60%, indicating potential user conversion to paid subscribers.

Perplexity's India revenue rose about 60% after the Airtel offer ended for new users, even as downloads declined.

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