importantSYS.SOURCE: TechCrunch• 2026-07-11T00:29:25Z

Phia Faces Allegations of Cookie Stuffing in Affiliate Marketing Practices

#affiliate marketing #startups #tech industry

Phia, a shopping startup co-founded by Phoebe Gates, is accused of 'cookie stuffing' by injecting its own referral codes to claim affiliate commissions for unearned sales, leading to its suspension from Impact.com. The company claims the issue was resolved, but retailers and partners remain concerned about the practice's implications.

Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend Sophia Kianni is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation.

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