negativeSYS.SOURCE: TechCrunch• 2026-08-11T21:39:58Z

Phoebe Gates and Sophia Kianni Allegedly Aware of Phia's Cookie Stuffing Practices for Months

#startups #affiliate marketing #fraud #compliance

Phoebe Gates and Sophia Kianni, co-founders of shopping startup Phia, allegedly knew about the company's fraudulent 'cookie stuffing' practices for months, according to new Bloomberg reporting. The practice involves falsely attributing affiliate sales to generate revenue, violating industry standards and prompting regulatory scrutiny.

Phia, the shopping startup co-founded by Phoebe Gates and Sophia Kianni, is once again under fire for its alleged business practices.

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