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importantSYS.SOURCE: TechCrunch2026-07-31T14:49:21Z

Reddit Explores Audio-Visual Format for Viral Content Engagement

Reddit is testing a new audio-visual format enabling users to both watch and listen to viral posts, inspired by TikTok's video-centric content. The feature aims to enhance engagement by offering a podcast-like experience for Reddit content, with a potential release later this year.

Reddit is developing a new video experience that lets users watch — or simply listen to — its most popular posts, taking inspiration from the viral TikTok videos that pair Reddit stories with gameplay or other footage. CEO Steve Huffman said the feature is already in the works and could begin testing later this year.

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