positiveSYS.SOURCE: TechCrunch• 2026-08-05T15:56:14Z

Shopify's AI Search Enhances E-commerce Traffic and Sales Without Replacing Traditional Search

#ai #ai search #commerce #shopify

Shopify reports AI search significantly increases e-commerce traffic and sales by enhancing product discovery through structured data, complementing rather than replacing traditional search engines. The platform's AI-driven sessions show higher conversion rates, particularly for smaller merchants and non-top-category products.

Shopify says AI isn’t cannibalizing search traffic the way it has for publishers. Instead, AI-driven traffic and orders to Shopify stores tripled year over year in Q2.

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