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importantSYS.SOURCE: TechCrunch2026-08-11T13:00:00Z

Spotify Introduces AI Persona Labels to Distinguish AI-Generated Artist Profiles

Spotify will introduce 'AI Persona' labels on AI-generated artist profiles to distinguish them from human artists, excluding their music from editorial and algorithmic recommendations. The policy aims to balance AI innovation with quality control while allowing artists to appeal incorrect labels.

Spotify is introducing “AI Persona” labels for artist profiles that represent AI-generated identities and will exclude their music from editorial, algorithmic, and personalized recommendations by default.

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