importantSYS.SOURCE: TechCrunch• 2026-10-22T20:00:00Z
Strategic Go-To-Market Approaches Key to Sustainable Startup Growth, Tech Leaders Advise
Tech leaders emphasize that sustainable startup growth relies on achieving product-market fit and developing repeatable go-to-market strategies rather than prioritizing early sales. Founders are advised to focus on customer understanding and scalable execution to avoid premature scaling attempts.
At this year’s Disrupt, Lovable GTM lead Luke Arno, Polska’s Ben Broca, and Theory Ventures’ Tomasz Tunguz gave founders some tips on how to achieve true sales success in the first 90 days.
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