importantSYS.SOURCE: TechCrunch• 2026-09-10T22:30:00Z

Venture Capital Firms Expand into Pro Sports Ownership: Thrive Capital and Collaborative Fund Lead the Trend

#venture-capital #sports-ownership #startups #investment-strategy

Thrive Capital established a dedicated fund for long-term pro sports ownership, while Collaborative Fund integrates sports investments into its existing venture capital strategy, leveraging stadiums as infrastructure for portfolio companies. The move reflects a broader trend of VCs entering sports to capitalize on fan bases and live experiences.

Collaborative Fund just bought into D.C. United and its stadium, with firm founder Craig Shapiro pitching it as a way to showcase for the firm's startups.

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