importantSYS.SOURCE: TechCrunch• 2026-08-04T15:38:22Z

Walmart Finalizes Acquisition of Vibe.co to Enhance Connected TV Advertising Capabilities

#walmart #tv advertising #connected tv #acquisitions #media entertainment

Walmart has completed the $1.4 billion acquisition of TV advertising platform Vibe.co, integrating it into Walmart Connect to expand its connected TV advertising capabilities. The move aims to enhance advertisers' ability to reach customers across streaming, shopping, and commerce channels with more measurable and accessible solutions.

The acquisition, which was announced in June, brings Vibe.co into Walmart Connect, Walmart's connected TV advertising platform.

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