importantSYS.SOURCE: TechCrunch• 2026-10-07T18:10:00Z

X Expands Gametime Sports Hub to MLB, Broadening Sports Coverage Beyond NFL

#social media #mlb #sports tech #advertising #technology

X expands its Gametime sports hub beyond the NFL to include MLB, aiming to create a year-round sports destination for fans and advertisers. The move focuses on attracting brands through live sports engagement and real-time discussions.

X is turning its NFL-focused Gametime feature into a year-round sports destination, starting with MLB and with other professional leagues to follow.

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