importantSYS.SOURCE: TechCrunch• 2026-08-17T18:09:33Z

YouTube Updates View Counting Mechanism to Start Upon Video Playback

#youtube #videos #creators

YouTube has updated its view counting system to register a view as soon as a video starts playing, rather than after 30 seconds of playback. This change may affect metric reliability for creators and advertisers while retaining 'Engaged views' data in analytics tools.

The change comes a year after YouTube applied the same approach to counting views on Shorts videos.

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