importantSYS.SOURCE: TechCrunch• 2026-09-10T18:10:36Z
Amazon Enhances Prime Video Integration with Seamless Shopping Features
Amazon introduces enhanced shopping integrations for Prime Video, enabling users to discover products via X-Ray and Amazon Lens technology. The features include 'Shop the Scene' for visual product identification and expanded 'Shop the Show' access across 8,000 titles.
Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.
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