importantSYS.SOURCE: TechCrunch• 2026-10-26T21:05:11Z
Instagram Introduces 90-Minute Video Feature to Compete with YouTube
Instagram is testing 90-minute video uploads to compete with YouTube's long-form content dominance, aiming to retain creators on its platform. The move introduces new monetization exploration while maintaining Reels as a core feature.
As Instagram rolls out long form videos of up to 90 minutes, the platform has an opportunity to challenge YouTube if it plays its cards right.
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