importantSYS.SOURCE: TechCrunch• 2026-10-17T02:36:18Z

Mark Wahlberg Launches Affordable Longevity-Focused Gym Concept to Compete with High-End Wellness Startups

#longevity startups #affordable gym #wellness ecosystem

Mark Wahlberg's Municipal Gym offers high-end wellness services like blood work and cold plunges at a lower cost than luxury longevity clubs. The concept aims to disrupt the market by providing an affordable alternative to expensive wellness centers targeting affluent clients.

Mark Wahlberg, who once sank money into a gym chain that got kicked off the NYSE, is now building his own, and he promises you’ll get a cold plunge, a blood panel and a protein muffin without needing a trust fund.

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