importantSYS.SOURCE: TechCrunch• 2026-07-17T20:09:27Z

AI-Driven Memory Chip Shortage Impacts India's Smartphone Market Dynamics

#ai #hardware #smartphones #supply chain #india

AI-driven demand for memory chips is causing a shortage that has increased smartphone prices and reduced shipments in India, particularly affecting the sub-$210 market segment. The crisis is reshaping competition among brands, with premium manufacturers like Apple and Samsung better insulated and budget brands like OnePlus shifting focus to more profitable markets.

India's smartphone slowdown highlights how the AI boom is reshaping consumer electronics, from pricing and demand to corporate strategy.

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