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importantSYS.SOURCE: TechCrunch2026-09-01T15:51:55Z

Amazon Alexa Introduces 'Update Me When' Feature for Proactive Shopping Alerts

Amazon Alexa now offers a 'Update Me When' feature that sends personalized notifications about new products or events that may prompt purchases. This marks a strategic shift towards AI-driven proactive shopping assistance, moving beyond direct product queries to anticipate user needs.

Amazon is adding a new Alexa-powered feature called “Update Me When” that can send personalized alerts about product launches, tours, books, shows, and other events that could trigger a purchase.

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