Apple Maps Ad Policies Highlight Curated Approach, Contrast With Google's Services

Apple's Maps ads will adopt a curated approach by banning home services and cryptocurrency ATMs, contrasting with Google's broader local advertising model. The policy emphasizes data privacy by keeping user interaction data on devices and limiting ads to a single placement per search result.

Apple has published the policies governing its upcoming Maps advertising business, revealing a strategy that differs from Google’s. The new rules prohibit home services businesses like plumbers, electricians, locksmiths, and roofers from advertising on Apple Maps, along with several other sensitive categories, suggesting Apple is taking a more curated approach to these ads.

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