Bluesky Expands Commerce Features with Payment Integration

Bluesky plans to integrate payment features to enable easier buying, selling, and fundraising on its decentralized social network, aiming to create a monetization model that prioritizes user value creation over advertising. The company emphasizes decentralized infrastructure and user ownership of digital identities as part of its strategy to disrupt traditional social media revenue structures.

The executives argued that advertising isn’t the only path to monetization, and that there are alternative models that are feasible when it comes to monetization.

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