importantSYS.SOURCE: TechCrunch• 2026-08-31T20:20:25Z

FTC Sues Amazon Over Alleged Secret Advertising Surcharge Scheme

#ftc #amazon #advertising #policy #commerce

The FTC and 22 states sue Amazon for allegedly implementing a hidden surcharge in its ad auction system, manipulating pricing mechanisms to increase revenue. The lawsuit claims Amazon transformed its second-price auction model into a first-price system through fabricated bids, affecting over 1 million advertisers.

Amazon is facing a new lawsuit from the FTC and 22 states for allegedly secretly charging businesses more for advertising.

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