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importantSYS.SOURCE: TechCrunch2026-08-31T19:16:59Z

Instagram Introduces Labeling Requirements for AI-Generated Profiles

Instagram is updating its labeling policy for AI-generated profiles, renaming 'AI creator' to 'AI-generated profile' and restricting the reach of accounts that don't disclose AI-generated content. This follows concerns over users encountering seemingly human profiles later revealed to be AI-generated.

As frustration over AI influencers has been growing, Instagram is limiting the reach of undisclosed AI profiles.

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