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importantSYS.SOURCE: TechCrunch2026-09-01T18:02:00Z

John Ternus Appointed as New CEO of Apple

John Ternus, Apple's senior vice president of hardware engineering, has been appointed as the new CEO following Tim Cook's 15-year tenure, marking a leadership transition for the tech giant. His background in hardware innovation and emphasis on craftsmanship and humility positions him to lead Apple's upcoming product launches and AI advancements.

Starting on September 1, Ternus will lead one of the world's most valuable companies, but if you're not a dedicated Apple enthusiast, you've probably never heard of this man, who has largely remained out of the spotlight until now.

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