importantSYS.SOURCE: TechCrunch• 2026-07-16T09:00:00Z

OnePlus Halts New Phone Launches in U.S. and Europe Amid Strategic Reorganization

#smartphones #hardware #business strategy

OnePlus has announced it will cease launching new smartphones in the U.S. and Europe, focusing instead on China and select international markets. The decision follows declining smartphone shipments and shifting corporate strategy under parent company Oppo.

OnePlus could also wind down its operations in India by 2027.

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