negativeSYS.SOURCE: TechCrunch• 2026-07-15T17:53:32Z

OnePlus to Scale Back U.S. and European Operations Amid Market Challenges

#smartphones #business strategy #market decline

OnePlus is reportedly scaling back operations in the U.S. and Europe as part of a broader restructuring by parent company Oppo, citing declining smartphone demand and supply chain challenges. The move includes shuttering major markets and shifting focus to China and Realme's international expansion.

OnePlus could also wind down its operations in India by 2027.

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