importantSYS.SOURCE: TechCrunch• 2026-07-16T15:31:09Z

OpenAI's ChatGPT Basketball Launch: A Physical Product in the AI Hardware Strategy

#ai #hardware #openai

OpenAI launched a $70 ChatGPT-branded basketball as part of a campaign promoting offline creativity, alongside AI-themed merchandise. The article critiques the product's questionable market fit and highlights the growing trend of AI companies releasing physical merchandise.

You may have heard that OpenAI released its first piece of hardware this week. You may not have heard about the ChatGPT basketball.

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