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importantSYS.SOURCE: TechCrunch2026-07-16T18:22:06Z

Roblox Introduces AI-Driven Game Creation Tool for Mobile Users

Roblox introduces 'Build,' an AI-powered game creation tool enabling mobile users to generate basic games from text prompts, while implementing quality controls through player retention metrics. The feature addresses concerns about AI-generated content quality by prioritizing games with sustained user engagement.

Roblox's new "Build" feature lets users generate basic games using a single text prompt.

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